Through rural entrepreneurship, women can catalyse change at the grassroots level.
This comes with its challenges. The road from opportunity to employment is filled with obstacles, from lack of family support to limited access to resources.
Inshakti’s Project Poonji empowers rural women with the necessary skills to overcome these obstacles and become successful entrepreneurs.
The Poonji Program
Community mobilisation through announcements and assistance of the village’s decision-makers such as the Sarpanch, Gram Pradhan and women leaders
Our training material includes engaging videos and inspiring case studies to combat the problem of illiteracy in rural areas. We aim to accelerate entrepreneurial mindsets through this.
After learning the basics of running a business, rural women choose a feasible business opportunity with guidance from our trainers.
They are trained in technical skills necessary to operate their chosen business.
From establishing market linkages to facilitating government loans, we provide each future womentreprenuers with necessary support and mentoring.
The next time you light an agarbatti in your home, remember that this everyday household product could carry the story of an empowered businesswoman who runs a successful rural enterprise.